Showing posts with label web searches. Show all posts
Showing posts with label web searches. Show all posts

Thursday, February 09, 2012

What "do no evil" Google Knows about You

And what it does with it:

Google knows too much about you
(CNN) -- If you use Google, and I know you do, you may have noticed a little banner popping up at the top of the page announcing: "We're changing our privacy policy and terms." It gives you the choice to "Learn More" or, another option, the one I'm betting most people followed, to "Dismiss."

Who wants to read about what Google plans to do with all that information it has about us?

[...]

If Americans -- or people anywhere -- decided to take up Google's offer to check out its new policy, they would discover something so troubling, so frightening, really, that it would override the national tendency to leave companies alone to make money how they see fit. At least in the case of companies such as Google -- and now Facebook -- which know more about us than even our closest friends.

Here's what Google knows about you, what it stores right there on its servers, waiting for a hacker:

Google has every e-mail you ever sent or received on Gmail. It has every search you ever made, the contents of every chat you ever had over Google Talk. It holds a record of every telephone conversation you had using Google Voice, it knows every Google Alert you've set up. It has your Google Calendar with all content going back as far as you've used it, including everything you've done every day since then. It knows your contact list with all the information you may have included about yourself and the people you know. It has your Picasa pictures, your news page configuration, indicating what topics you're most interested in. And so on.

If you ever used Google while logged in to your account to search for a person, a symptom, a medical side effect, a political idea; if you ever gossiped using one of Google's services, all of this is on Google's servers. And thanks to the magic of Google's algorithms, it is easy to sift through the information because Google search works like a charm. Google can even track searches on your computer when you're not logged in for up to six months.

Facebook has even more interesting stuff: your pictures, your comments, your likes, your friends, your un-friends.

[...]

Google's famous motto is "do no evil." I won't accuse Google of deliberately doing evil. It has done much to improve our lives. It makes no secret of the fact that it seeks to make profits, which it richly deserves. I do believe, however, that it deliberately tries to deceive us when it claims the new privacy policy seeks "to provide you with as much transparency and choice as possible."

I followed the instructions and with some difficulty eventually downloaded pages upon pages of personal material about myself from Google. What I was looking for was a simple, shall we say beautiful, button telling Google not to save anything I don't explicitly want it to save. But there was no such button.

Google, like Facebook, owns trillions if not quadrillions-plus bits of information. They mine it, use it to sell ads, algorithm it. But my real fear is not Google. My real fear is that computer technology has turned into an arms race between good guys and bad guys. Google may see itself as a jaunty white hat wearer, valiantly protecting all our information. And it may be doing it to the best of its ability. But hackers are hard at work all the time. [...]

Is the concept of privacy, as we've known it, destine to become a thing of the past?

Read the whole thing for embedded links, and more about what is being attempted to contain this collection and use of personal data.

And here is something you can do, before March 1st:

How to delete your Google browsing history in three simple steps . . . before it's too late to hide your secrets


Also see:

Social Media Dangers in our Brave New World

Are Facebook's "Social Plugins" making the service less popular with older users?
     

Tuesday, September 29, 2009

GeoCities Free Web Sites will soon be no more

I got the following notice in my email:
Important notice: GeoCities is closing.

Dear Yahoo! GeoCities customer,

We're writing to let you know that Yahoo! GeoCities, our free web site building service and community, is closing on October 26, 2009.

On October 26, 2009, your GeoCities site will no longer appear on the Web, and you will no longer be able to access your GeoCities account and files. [...]
The email goes on to say that the free websites can be moved to a yahoo paid website, for a monthly fee:

Sign up for Yahoo! Web Hosting for only $4.99 a month

I have one of the free websites. In 2000, I made a trip back east, and made a visit to my old hometown where I grew up. I took a lot of photos, then displayed them on my free GeoCities website:


Simsbury Photo Gallery

The site did well for a couple of years, I got some interesting comments in my guestbook. Then traffic started to fall off sharply, as other websites with photos of the town began to be listed first in search results. Now a search with the towns name and the word photo won't even come up with my site on the first 15 pages of a Google search (I didn't look any further than that. Neither would most people, I expect.)

Now I'm not surprised they are dumping the free sites. They cost money to maintain, and take up space on their servers. And certainly my site hasn't been getting traffic in recent years. I meant to do more with the site, but then we moved to Oregon and I didn't get back to working on it. Even if I had, getting traffic via web searches would have been problematic. Now my "new" photos are nine years old; the site itself is dated. I was going to work on it more, but there's no point now. It's not worth it for me to maintain it as a paid site, so it will disappear soon.

Building the site was a fun learning experience. But free websites are becoming a thing of the past. Websites like mine. I never would have built it as a paid site; it was a fun indulgence. Now it and a whole slew of websites like it are about to face the delete button. Websites that never would have existed if the hosting had not been offered for free. The free sites were a creative outlet for people who might otherwise have never built a website.

GeoCities was one of the largest free website communities online. I will miss it. Goodbye GeoCities. The ever changing face of The Web will never be quite the same again without you.
     

Monday, May 18, 2009

Saturday, May 16, 2009

Search Engine Evolution; What's coming next?

Are search engines becoming more "intelligent"? See for yourself:

New search engines aspire to supplement Google
(CNN) -- We may be coming upon a new era for the Internet search.

And, despite what you may think, Google is not the only player.

New search engines that are popping up across the Web strive to make searches faster, smarter, more personal and more visually interesting.

Some sites, like Twine and hakia, will try to personalize searches, separating out results you would find interesting, based on your Web use. Others, like Searchme, offer iTunes-like interfaces that let users shuffle through photos and images instead of the standard list of hyperlinks. Kosmix bundles information by type -- from Twitter, from Facebook, from blogs, from the government -- to make it easier to consume.

Wolfram Alpha, set to launch Monday, is more of an enormous calculator than a search: It crunches data to come up with query answers that may not exist online until you search for them. And sites like Twitter are trying to capitalize on the warp-speed pace of online news today by offering real-time searches of online chatter -- something Google's computers have yet to replicate. [...]

The article goes on about how Google has come to dominate web searches, capturing nearly 64% of all web searches. The article details how some newer search services are competing by offering things that Google can't, with some interesting examples.

The much-talked about Wolfram Alpha, or Alpha for short, harnesses massive computing power to answer users' questions, even if they're never been answered on the Web before.

"It's not a new Google. It's not supposed to be. It's a new thing. It's very complementary, in a way, to what search engines do," said Theodore Gray, co-founder of Wolfram Research, which created Alpha.

People need to get away from the idea that every 3-inch-long search bar online acts just like Google and Yahoo!, he said.

If you ask Google a question, the search engine's computers scan the Web for matching search terms and come up with answers that make the most sense statistically. Alpha, by contrast, pulls information from existing data sets that have been approved by the site's math-minded staff. The site then computes an answer to your question.

An example will help this make sense.

Say you wanted to find out nutritional information for your favorite recipe. On Google, you would have to search each ingredient individually and then add the calories and fat grams together yourself. With Alpha, you can type in the full recipe and the site produces a completed graphic that looks like it came right off the side of a cereal box. Read about a CNN test of 'Alpha'

Some search sites are trying to get better at understanding what their users want. [...]

The article gives more examples, it's worth reading the whole thing. A fascinating glimpse into the near future. Kewl.