Song will Premiere Broadcast from Mars

NASA, will.i.am to Premiere Song Live From Mars

Black Eyed Peas co-founder William Adams, a.k.a. will.i.am, is working with NASA on an interplanetary stunt with chart-disrupting implications—the musical artist's new single "Reach for the Stars" will premiere live from the surface of Mars via the space agency's Curiosity rover.

"Reach for the Stars" will be broadcast by Curiosity at 4 p.m. on Tuesday, NASA said in a statement. Curiosity, the largest automated mobile lab NASA has sent to the Red Planet, touched down on Mars on Aug. 5 after more than eight months in space.

The premiere of the song will coincide with an event at NASA's Jet Propulsion Laboratory (JPL) in Pasadena, Calif., mission control for the Curiosity expedition. Fans will be able to tune into the premiere of "Reach for the Stars" online via NASA TV, which will stream the broadcast live.

Will.i.am, through his i.am.angel Foundation, is also working with NASA and Discovery Education, a developer of digital educational resources, to push a new science, technology, engineering, arts, and mathematics initiative leveraging Curiosity and other NASA probes, the agency said.

The singer has taken a keen interest in science and technology in recent years. Named "director of creative innovation" by Intel in early 2011, will.i.am has participated in the FIRST Robotics Competition for high school students and has discussed starting a car company.

In one interview on the red carpet, (video below) he said: "The world doesn't need another musician. They need another Bill Gates." [...]

Kewl!