Tuesday, August 13, 2013

Cruise Ship Talking Points

And why you shouldn't believe them:

Six Lies The Cruise Lines Will Tell You After The Costa Concordia Crash
Shortly after the Costa Concordia capsized, the cruise lines' PR committee assembled to try and figure out a strategy to minimize the disaster's effect on the cruise industry.

A decision was made for the cruise lines to issue a series of "talking points" to the media. The Cruise Line International Association (CLIA) and the American Society of Travel Agents (ASTA) distributed "cruise safety talking points" to travel agents, travel magazines and the media. CLIA embedded the talking points into "updates" on the Concordia crash on its website. CLIA's president Christine Duffy released "open letters" which travel publications and blogs often published in their entirely, without questioning the accuracy of the information.

Costa Concordia Cruise ShipTravel agents began pitching the talking points to the public in articles like this one from Travel Market Report entitled "What to Say to Clients Post-Concordia." You can read "6 Talking Points" and other tips from travel agents on how to overcome reluctant clients' fears and talk them into buying a cruise.

Here are some of the cruise industry's talking points: [...]
They're telling some real whoppers, which get debunked point by point. Read the whole thing for embedded links, photos and more.


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