Thursday, June 10, 2010

Ford Motor Company's customizations

From the car company that didn't need a bail-out:

Ford's pimp-my-ride plan
NEW YORK ( -- Mustang buyers will soon be able to get flames on their fenders right from the dealer, no fancy artistic skills needed.

Ford Motor Co. is bringing out a line of custom vinyl graphics car buyers can order to give their car or truck the appearance of a custom paint job without the paint.

The carmaker originally launched the Web site,, back in November, but it only offered graphics for the Fiesta subcompact car which goes on sale in a few weeks.

The site will soon begin offering graphics for the Ford Mustang and the F-150 truck, both popular vehicles which are commonly customized by owners, Ford announced Wednesday.

"You click on your vehicle and its exterior color, select the graphics you like, and the Web site will show you exactly how the designs will look on your car or truck," said Jim Abraham, Ford's licensed accessories manager, in a company announcement.

Read the rest for details. Plans are to have graphics available for all other Ford models by the end of the year, with about 50 designs created for each model.

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OregonGuy said...

this is pretty cheesy, though, innit?

Chas said...

I guess that depends. I'd say that "flames" look cheesy, but I suppose it's a matter of taste. They are talking about 50 different designs for each vehicle model. Some of them could be nice. Some of the designs I've seen are just stripes, to give it a two-tone look. Other designs are more elaborate.

I'm curious as to what they will do for the F150. I probably wouldn't buy any of them, but apparently there is a demand for it. Even in our small town, I've seen some "personalized" vehicles. I think it's going to become more and more common.